Every good organization needs people on staff that can tell their story. Marketing teams are hired to publish the truth about their quality and value.
Tag: Communications
I’ve been a communications team member and director, focusing on print, broadcast, the web, and social media. Major projects have included full rebrands.
Writing is just organized thinking
Writing provides us an opportunity to organize our thoughts. Leaders and other serious people should make writing a key part of their weekly routines.
You don’t know me, but sign up for my stuff
Too many website owners use analytics to justify poor decisions. An opening screen with a newsletter signup, as far as I can tell, fits into this category.
Get the team on board with new tech
Organization-wide technology upgrades present a number of key challenges. This outline may help leaders and teams to succeed in projects of this type.
Because other people are doing it
Innovators aren't looking for copy and paste solutions. Others have insights, but if a job was given to us, God will empower and equip us to complete it.
This article is not generated by AI
Those of us who use AI platforms should be asking ourselves some significant ethical questions. What are the principles and processes behind them?
Failure to communicate, but not in a bad way
This could have been long…but I limited myself to three phrases that are used in a way that makes our communication less precise and understandable.
The unfulfilled promise of algorithms
I was a social media early-adopter. I had personal accounts and ran professional campaigns from the start. I was optimistic. But algorithms have failed.
Become an expert
I've spent a little time recently thinking about expertise. What is it? How can it be obtained? And how should it be regarded by those in full-time ministry?