Too many website owners use analytics to justify poor decisions. An opening screen with a newsletter signup, as far as I can tell, fits into this category.
Tag: Communications
I’ve been a communications team member and director, focusing on print, broadcast, the web, and social media. Major projects have included full rebrands.
Get the team on board with new tech
Organization-wide technology upgrades present a number of key challenges. This outline may help leaders and teams to succeed in projects of this type.
Because other people are doing it
Innovators aren't looking for copy and paste solutions. Others have insights, but if a job was given to us, God will empower and equip us to complete it.
This article is not generated by AI
Those of us who use AI platforms should be asking ourselves some significant ethical questions. What are the principles and processes behind them?
Failure to communicate, but not in a bad way
This could have been long…but I limited myself to three phrases that are used in a way that makes our communication less precise and understandable.
The unfulfilled promise of algorithms
I was a social media early-adopter. I had personal accounts and ran professional campaigns from the start. I was optimistic. But algorithms have failed.
Become an expert
I've spent a little time recently thinking about expertise. What is it? How can it be obtained? And how should it be regarded by those in full-time ministry?