We're discussing algorithms, artificial intelligence, and social media again. Reservations abound. Consider a few of them with me in this commentary.
Tag: Communications
I’ve been a communications team member and director, focusing on print, broadcast, the web, and social media. Major projects have included full rebrands.
It’s just not for me
American football fans may object! This commentary explains how I found a helpful phrase that applies to sports and countless other matters of opinion.
This is not a good commentary
Creative work should be judged by the people who observe it, not the people who create it. We should be careful about making qualitative statements.
Protect your team from third party headaches
Here are a few thoughts about hiring vendors for creative and technical projects. They may come in handy for those in marketing or communications.
No one is clamoring for my input
When we are angry and ignorant of the facts, social media provides an opportunity to speak. Too many of us do. This is our encouragement to reconsider.
A journalistic approach to marketing
Every good organization needs people on staff that can tell their story. Marketing teams are hired to publish the truth about their quality and value.
Writing is just organized thinking
Writing provides us an opportunity to organize our thoughts. Leaders and other serious people should make writing a key part of their weekly routines.
You don’t know me, but sign up for my stuff
Too many website owners use analytics to justify poor decisions. An opening screen with a newsletter signup, as far as I can tell, fits into this category.
Get the team on board with new tech
Organization-wide technology upgrades present a number of key challenges. This outline may help leaders and teams to succeed in projects of this type.