The online world is big. It goes far beyond social networks and large language models, though they seem to get most of the attention these days.
People publish and interact online in spaces they own. I mean, outside accounts with usernames and passwords created on someone else’s website. Outside of platforms that are curated by big tech and their algorithms.
The masses rarely venture into these corners of the internet unless they are invited. I mean, unless they follow a link. That is, they do something the social giants discourage: leave their ecosystem.
Some call this the IndieWeb or the independent web. This part of the internet is made up of personal websites published, written, and built by individuals. Many are old fashioned blogs, photography portfolios, and personal CV’s.
These domains belong to people who want to own a piece of the web for themselves. They are custom home builds, not just another bunk in one of the massive apartment blocks provided by Meta, X, and the others.
Website owners don’t have to provide you with a handle or username. They can send you direct to their address. And you’ll arrive to see the welcome mat they selected. Step inside to view the art they chose to hang on their own walls – usually art they made. And you won’t have to sign in or download any app first.
The great news is that anyone can become an online homeowner. Domains and hosting accounts are inexpensive. Tools to build websites are easier than ever to use. And there are a lot of options.
Those who want to publish (and interact) online can do it – and not just on the social platforms – all of which have too many drawbacks to list here. Write, post photos, share your expertise, make your own custom design, publish a podcast. Do it all on a domain with your name.
You can use social media to direct people there. Maybe you can print some cards with an address – like they did it in the old days. When you’re ready, let me know where to find you on the IndieWeb.